Multi-dimensional 360° expert.
From digital to analog (and back), from paid via owned to earned, from stationary to mobile, from research via concept and design to production, from hands-on doing to senior management.
Absolutely result-oriented with focus on:
user centricity and creative performance.
Being in business for three decades now, I have developed skills in various disciplines: design, management, concept development, testing, analytics.
It all came together in the last couple of years with the paradigm of a seamless and agile digital product development and especially with a radical user centered design approach.
Now I am able to play most of the roles in the development process, or even act as a one man army.
Production, UX Testing, UX System Management
Concepts, architecture, design, prototyping, usability engineering
Needs assessment, backlog, processes, roadmaps, management
Agile, fire run or longterm contract
In order to be able to oversee the entire development process, an in-depth knowledge of the required software and tools is essential.
I own and I work with the software listed below on a regular basis.
After having finished university with a bachelor of arts and a master of businesss administration degree, I started my professional life as a communication designer, changed role to advertising and marketing management, changed role again to concept development and user experience design.
Since 1999 I am working as a freelancer, consultant and interim manager in order to support blue chip clients during their digital transformation.
In order to follow my educational path, it is important to know that I have two key talents, that are usually not easy to combine: creative design and analytical-logical problem solving.
These are the two poles between I oscillated a few years back and forth with the outcome that now I can use both talents to create better digital products and experiences.
As a one-man-show I can carry out smaller projects myself. In bigger projects I focus on the most critical steps in the process, where management or agencies often don't have the capacity or the knowledge, to set up a phase in a way that a superior product can emerge.
For each of the following five tasks, I have developed methods that help to create great products and to deliver successful projects.
Please feel free to contact me via the below listed contact data. I will respond as fast as possible.